About me

A people-first problem solver with a “Swiss army knife” approach to analytics, I bring 7+ years of experience across data, strategy, and cross-functional business domains—including finance, marketing, and sales. I believe meaningful insights come from blending technical depth with business context and clear storytelling. This portfolio highlights how I’ve used data to drive decisions, shape strategy, and deliver impact across a range of real-world challenges.

Explore the selected projects below.

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Projects

B2B Territory Optimization
PostgreSQL • Power BI • Salesforce
Designed and implemented a dynamic lead distribution system that improved B2B sales coverage and growth. Capacity-based territory mapping, allocation logic, and integrated performance dashboards

Field Sales KPI Tracking
PostgreSQL • Excel • Salesforce
Built an operational tracking model for daily field rep activity across 50+ users. Enabled compliance monitoring, rep performance visibility, and territory-level insights

Inside Sales Dashboard
PostgreSQL • Excel • Salesforce
Developed a call performance dashboard for national inside sales teams delivering daily insights on outreach activity, conversion rates, and rep efficiency

Kaggle Competition: House Prices – Advanced Regression Techniques
Python • scikit-learn • XGBoost
Top 16% finish with focus on feature engineering, model stacking, and cross-validation strategies

National Sales Performance Overview
Oracle SQL • Excel
B2B executive funnel analytics: summarizing sales funnel health and forecasts across all B2B channels

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